Posted by: marcomdigest | March 21, 2010

Twitter’s First Tweet

Today Twitter is all of four years old – the living example of how a couple of geeks in a garage can change the world overnight. Happy Birthday Twitter!

For Twitter fans worldwide, here is Twitter’s first tweet.

Jay, Bangalore

Posted by: marcomdigest | March 21, 2010

Social Media Marketing: 10 Success Stories

Ford is doing it. Dell is doing it. Burger King is doing it. Harley Davidson is doing it.

In a world where one amateur video could get millions of views and create marketing successes overnight (or disasters, remember the Dominos YouTube video –  all it took was two employees with a video camera to maul a reputed brand online),  social media is no longer a choice – it is a pre-requisite.

Here are 10 social media success stories to inspire you. Find more social media marketing examples here.

Jay, Bangalore

Posted by: marcomdigest | March 20, 2010

How to write a compelling press release

1. Write something newsworthy
When it comes to press releases, the #1 tip is the most obvious one – if you expect news channels to pick up your press-release, you need to write something which is newsworthy, and not something which you would like to promote. Craft your objectives around something in which your audience is interested in. Offer real value.

2. Write in an active voice

Use active verbs. Be bold.
3. Write the truth

Remember, facts are sacred, but comment is FREE!
4. Write a compelling headline
Treat your headline as a lead-in for your press-release. It should tell the essence of the story, without revealing the whole story.
Do not try to cram in the entire release in the headline. Instead, reveal just enough to get your readers interested in the fine-print.
5. Create a compelling style
Create a press-release style unique to your company. Then stick to it. This helps create a “signature’ which your readers will instantly identify with you.
Fonts, formatting, vocabulary, expressions – everything counts.

6. Run spell-check before publishing
Minor mistakes can play a major role in ruining a perfectly good story. Check before you publish. Write, re-write, edit, and proof-read your press-release before publishing. Never forget to run a spell-check.
7. Optimize for online visibility
A well crafted online press-release can be visible in online searches in less than 24 hours. It is important to write your release in a way that people looking for related information can find it online. Have a keyword strategy ready before you even attempt to write your Press-release.

Jay, Bangalore

Posted by: marcomdigest | March 13, 2010

The most compelling PowerPoint tips I have ever come across

“The audience has come to hear you, not merely to stare at images tossed onto a screen”, says Jeff in his article: “Presenting with PowerPoint: 10 dos and don’ts”. There are more useful tips here.

Guy Kavasaki has an interesting post on powerpoint here. He calls it the “The 10/20/30 Rule of PowerPoint” – a PowerPoint presentation should have ten slides, last no more than 20 minutes, and contain no font smaller than 30 points. has 10 useful presentation delivery tips here. Among others, don’t forget this useful PowerPoint tip – “Remember the B Key!” – “If you press the “B” key while your PowerPoint or Keynote slide is showing, the screen will go blank. This is useful if you need to digress or move off the topic presented on the slide. By having the slide blank, all the attention can now be placed back on you. When you are ready to move on, just press the “B” key again and the image reappears”.

Jay, Bangalore

Posted by: marcomdigest | March 11, 2010

Twitter 123

  1. Show integrity.
  2. Learn to take the heat with poise.
  3. Don’t loose heart. When the going gets tough, the tough tweet.

Jay, Bangalore

Posted by: marcomdigest | March 7, 2010

Rocking your presentations

The Duarte Blog has great advice on how to create rocking presentations.

It is all about surprise, clarity, persuasion, and reinforcement, mapped to a Justin Timberlake number!

Like every great presentation, this one is different. Be sure to check it out.

Jay, Bangalore

Posted by: marcomdigest | March 7, 2010

Hello World! From Marcom Digest

Like other MARCOM Managers, I too have been wishing for a single place to visit to get my daily snapshot of the latest and greatest in marketing communication – kickass websites, new and imaginative ways to create buzz, marketing collateral that create a stir,  presentation tips and tricks, the art and craft of PowerPoint, rolling out winning PPTs by the hour, and so on.

Today I decided to do something about it. I  hope you will find useful.

Jay, Bangalore

D-Day –  March 7, 2010